Strategy, Design, Content
An iconic brand's welcomed return to handcraft in America.
Cole Haan is a global lifestyle brand with a focus on footwear and accessories. Founded in 1928, Cole Haan balances a rich American heritage with innovative fashion design. A limitless style is evident in their collections, blending timeless quality with modern chic to push boundaries in segments from athleisure to premium.
Create a story that was so authentic that the beauty of the craft could match the richness of the brand's heritage and products.
As the industry as a whole extends manufacturing further overseas, Cole Haan continues to produce select premium lines in America. This brand is steeped in Maine's shoe manufacturing heritage and creating products here again was a homecoming for Cole Haan and a celebration of heirloom quality craftsmanship.
KINGSPOKE conceived, scripted, storyboarded and produced this spot featuring Cole Haan craftsfolk and designers working in a shoe factory set in a beautiful Maine landscape, celebrating their craft and re-establishing Cole Haan's American heritage.