Consumers view Thos. Moser products as art objects that look like furniture, not durable furniture that is elegantly designed. This results in the need for a communications campaign that repositions the brand’s products as everyday items meant for daily use that happen to also be beautiful to look at.
Thos. Moser furniture’s elegant style is the result of a relentless, decades-long pursuit of continuous refinement, attention to detail, and the craft of American handmade furniture.
Anchored by a new brand position “Made For Life,” the campaign reminds people that while Thos. Moser furniture is indeed beautiful, it is designed and crafted with a higher purpose: It is heirloom quality, built for daily use, made to meet and exceed the needs of everyday life.