Saco & Biddeford Savings Institution

In It Together For Moments Like These


Create a refreshed brand position, anchored by a new theme line. Tell the story of Saco & Biddeford Savings’ commitment to their guiding ethos of “doing good work and offering good service,” and bring deeper definition and meaning to the new theme line.


KINGSPOKE led a comprehensive rebranding effort, and created an integrated campaign with a refreshed brand voice and aesthetic. The campaign, anchored by a new theme line, “In It Together,” tells the story of Saco & Biddeford Savings’ unwavering dedication to helping people in the communities they serve live their fullest lives.

The “Moments Like These” campaign reminds us that making a big difference in someone’s life isn’t always about big moments. We all have a role to play, and when we support one another, our communities are stronger and healthier. That’s the power of being “In It Together.”