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Saco & Biddeford Savings Institution

Heart And Soul Of Our Community

Challenge

Bring Saco & Biddeford Savings’ long-standing themeline “In It Together” to life by supporting the communities they serve in meaningful ways during a time of great need.

Idea

We couldn’t have foreseen the pandemic that would change our lives, or the way just about every brand would begin talking about being “In It Together.” But we knew this was a moment to act, to take ownership of those words in a new way, to give them even greater meaning. The “Heart And Soul Of Our Community” campaign continues to tell the story of how — as they have for nearly two centuries — Saco & Biddeford Savings is supporting communities in ways that provide hope, encourage prosperity, and make a real difference in people’s lives.