Strategy, Design, Content, Communications
Amplifying an institution's deep level of caring within a relatively transactional industry.
Founded in 1827, SBSI is the oldest bank in Maine. As a leader in both community banking and charity, they have helped many folks achieve financial goals as well as contributed more than $3.5 million to area organizations over the last 10 years in the communities they serve.
Update an institutional brand with nearly two centuries of historical foundation in a way that maintains integrity and confidence within its current clients and governance, while still engaging and inspiring a younger audience.
SBSI is an institution that truly cares about their customers, employees and their community. In an industry known for its less-than-savory practices, SBSI breaks the mold and positively aligns its interests with the interests of the people. A story this rare and beautiful needs to be told and put out into the world.
KINGSPOKE launched a comprehensive re-branding of all SBSI assets and rolled out an integrated campaign with a new brand voice and aesthetic. Furthering their messages of “do good work and offer good service”, this campaign is helping them to see a strong uptick in engagement from both new and repeat customers.