HM Payson


The perception of the brand was incorrect: stodgy, outdated, irrelevant. We were challenged with shifting that perception to better align with their true focus: always serving their clients’ best interests and financial security.


When people acquire financial security they also gain freedom and peace-of-mind that allows them to pursue life's other ambitions: more time with children and grandchildren, travel, philanthropic support, or simply enjoying a once lost hobby. Our campaign for HM Payson highlighted recognizable moments, where as a result of trusting in HM Payson, people were enjoying other life pursuits.