Strategy, Design, Content, Communications

hm payson

Helping a legacy wealth manager maintain lasting relationships while engaging new customers with a fresh look.

- 01 -section one

Intro

HM Payson is a 160-year wealth advisory firm headquartered in Portland, Maine. Heralded as a beacon of safety during financial crises, HM Payson has withstood the test of time and has the honor of stewarding multi-generational wealth.

- 02 -section two

Challenge

Reposition an aged firm to harness a rich and authentic history unsurpassed by its competition, while also matching their expert advisory services with a modern aesthetic and communications strategy.

- 03 -section three

Insights

At the core of every relationship is trust. One that breaks in an instant while also taking years to foster. While the financial industry is saturated with trust driving CTA's, our competitive audit didn't reveal anyone owning the space.

- 04 -section four

Solution

Following an intensive strategic discovery, KINGSPOKE drove a brand overhaul that unified all client-facing assets and evolved the brand perception. Culminating with the This is Trust video and ad campaign, HM Payson is marching with confidence into new markets while fortifying current engagements.